Enterprise sales CRM

Email templates for sales campaigns

Email templates that win sales We use email templates for marketing campaigns. What is less appreciated is using email templates for running sales campaigns. Unlike marketing campaigns, sales campaigns focus on more immediate revenue generation activities- tasks that relate to specific funnel stages. Why do you need templates? Sales people…

The CRM walled gardens in the enterprise space

The enterprise CRM and office software space just got exciting Microsoft bought LinkedIn (old news!) . That was the first of the CRM walled gardens created in the office enterprise space. What is hot off the press, comparatively speaking, is the alliance announced between between Google and Salesforce. After months of rumor…

Guarding against exuberance: Deal scoring in CRM

The role of deal scoring in CRM All salesmen are optimistic- it’s their nature; that is why they are in sales. They honestly believe till the last hour that their deal will close. Even when the evidence piles up against them. This creates problems for the manager and of course…