Sales Management

Email templates for sales campaigns

Email templates that win sales We use email templates for marketing campaigns. What is less appreciated is using email templates for running sales campaigns. Unlike marketing campaigns, sales campaigns focus on more immediate revenue generation activities- tasks that relate to specific funnel stages. Why do you need templates? Sales people…

Guarding against exuberance: Deal scoring in CRM

The role of deal scoring in CRM All salesmen are optimistic- it’s their nature; that is why they are in sales. They honestly believe till the last hour that their deal will close. Even when the evidence piles up against them. This creates problems for the manager and of course…

What makes a sales lead valuable?

A case for valuable sales leads Sales folks are rarely enthusiastic about sales leads- which is surprising, or not- depending on how you look at it. There is obviously pressure to get to an opportunity before your competition. But, the worst thing for a sales guy is to have to…